Get clear on who your work is really for-so your message finally lands.
The Right Audience
Learn how to attract the people your work is meant for--and stop trying to serve everyone.
You’re showing up.
You’re creating great content.
You’re offering something real, helpful, powerful.But the response?
Crickets. Confusion. Or clients who aren’t quite right.You’re not doing it wrong.
You’re just speaking to the wrong people.The Right Audience is a focused, high-impact course designed to help you identify and deeply understand your true ideal clients-so your message resonates, your offers convert, and your visibility actually works.
Who It's For
This course is for you if:*You’ve been creating content but it’s not landing*Your audience feels vaguely supportive but not actively engaged*You’re getting interest… but not from the right people*You’re tired of tweaking your message and still feeling like it’s not quite “there”*You’re starting a new business or refining an existing one and want to build from resonance, not guesswork
What You’ll Learn
You’ll walk away with:✅ A crystal-clear picture of who your work is truly for
✅ Language that resonates with your ideal clients’ real motives
✅ Confidence in your message, content, and positioning
✅ The clarity you need to create offers that actually fit-and sell
By The End of This Course
You’ll know exactly who your work is for.
You’ll know how to speak to them with confidence and clarity.
And you’ll finally stop guessing-and start resonating.
What's Inside?
This isn’t a “fluff and vibes” course.It’s strategic, soul-aligned, and designed to give you clarity that actually moves the needle.Here’s what’s waiting for you inside:*Get clear on why your message hasn’t been landing-and how to fix it without burning out or changing your niche*Learn how to identify the right people for your work--those who are already looking for someone like you*Understand what your ideal clients actually want (not just what they say they want)*Discover the messaging mistakes most experts make-and how to start speaking with magnetic clarity*Use the Motive Mapper GPT, your personal AI assistant, to uncover patterns, motives, and real-world resonance*Walk away with a usable, resonant Ideal Client Profile-and the confidence to speak to them consistently*Get a high-level preview of how to craft aligned offers for your audience (and what’s coming next)All in 10 short, powerful lessons designed to fit your brain and your schedule.
Meet Your Tailored ICP Assistant
This course includes lifetime access to The Motive Mapper GPTThis isn’t your average worksheet.The Motive Mapper GPT is a custom-built AI assistant designed to help you go deeper than demographics and uncover what your ideal clients actually want.You’ll use it to:*Explore your audience’s hidden motives and desires*Uncover patterns and phrases you can use in your content and copy*Get messaging ideas that actually resonate-because they’re based on truth, not guessingIt’s like having a messaging strategist in your pocket-24/7.You’ll access it directly inside the course. No tech overwhelm. Just clear, intuitive prompts that help you translate your audience’s needs into aligned action.
What Makes This Different?
Most ICP templates focus on demographics.This one? Focuses on resonance.You won’t just walk away with a theoretical avatar-you’ll leave with the real-world insight to start creating content, offers, and conversations that actually click.
The Investment
$97 for lifetime access
(Yes, including the GPT tool)Optional: Add on a 30 minute strategy session if you'd like 1:1 help
Why Should You Trust Me With Your Audience Building?
Dr. Rachna Jain
Leadership Psychologist & Strategist
Hi, I’m Dr. Rachna Jain, leadership strategist, psychologist, and trusted guide to hundreds of senior leaders, founders, and experts who want to lead with more clarity and impact.For more than 20 years, I’ve helped brilliant people, from seasoned professionals to emerging thought leaders, navigate the messy middle of defining their audience and finding their voice.But I didn’t always have that clarity myself.In my early years, I struggled with positioning. Clients came on strong, then disappeared. I said yes to work that didn’t quite fit. I kept tweaking my message, hoping to find the magic words that would finally land.What I didn’t know then was this:
No amount of smart marketing can fix a fuzzy or misaligned audience.When your message is aimed at the wrong people, even your best offer won’t land.That’s why I created The Right Audience. I want to help you skip the painful trial-and-error and get the clarity it took me years to build.Today, I’ve grown a thriving presence on LinkedIn by showing up with clarity, humanity, and strategy, not gimmicks.Even with a smaller following than many in my space, I was named a Top 3 Rising Creator in my category.My posts consistently average over 25% engagement, compared to a platform average of under 3%I didn’t get here by being everywhere or trying to be everything to everyone.
I got here by speaking to the right people and helping them feel seen.That’s exactly what this course is designed to help you do.If you’re ready to stop second-guessing and start connecting with the people who need you most, you’re in the right place.
What Others Are Saying
Rachna's suggestions, advice, and encouragement pushed me out of my comfort zone and helped me find what I'm really good at. I love my business and am excited about its potential. Thank you, Rachna, for the huge effect you've had on my life and business. I couldn't have achieved this without your help.
~Dr Irena O'Brien, The Neuroscience School
Rachna doesn’t just offer advice—she helps rewire how you think and lead. Her ability to blend psychology, behavioral science, and AI-driven strategy made our coaching sessions incredibly valuable, equipping me with a roadmap for sustainable growth without burnout. She helped me navigate leadership challenges, streamline decision-making, and optimize my company’s structure to support long-term success.
~Danielle LaFleur, EasyasPie.co
Rachna's unique and deep knowledge in diverse areas of business really helped me hone in on what was really happening in my business and within me that was creating a stuck point. Her keen insight coupled with her direct and truth-telling approach yields immediate insights and do-able implementation. I hired Rachna to help me optimize my profit systems. With one small tool and tweak, in the first quarter of working together I was able to increase my income 3X my monthly coaching investment with this change alone. Her pragmatic approach is exactly what my business needed.
~Paula Gregorowicz, The PaulaGCompany.com
You're In The Right Place If...
You’re in the right place if you’re ready to:*Stop second-guessing your messaging*Show up with more confidence and less noise*Finally attract the people your work is meant for
Join the Course
Lifetime access · $97 · Start today
Ready to Stop Guessing?
Your people are out there.
They’re already looking for someone like you.
You just need to speak their language-and finally be heard.
Because your brilliance deserves to be seen.
And clarity changes everything.
Let's Find Your Right Audience